New Ads Showcase Vibrant Experiences of Scottsdale
The Scottsdale Convention & Visitors Bureau gave an industry sneak peak of three new ads at the Oct. 1 annual meeting. The ads are part of a new Richly Sonoran brand campaign, which builds on the Scottsdale brand and showcases the city’s sophistication and vibrancy, as well as the unique and surreal quality of the Sonoran Desert. Each ad explores the layered experiences inherent in a quintessential Scottsdale vacation – the Sonoran Desert, resorts and spas, golf, arts and culture, and dining and nightlife. The creative incorporates vibrant colors, rich textures and abstract scenes that capture the unique spirit of our destination.
The five ads will begin appearing in 2009 issues of top travel and lifestyle magazines, including The New Yorker, Golf Digest, Food & Wine, Departures, and Travel + Leisure. The creative also will be incorporated into the CVB’s new Web site and collateral materials in early 2009. The CVB has posted three of the five ads online; the other two – golf and resort rejuvenation – will be unveiled in January. In addition, a mood video was created to help set the tone for the new campaign. The mood video will be modified once the golf and resort rejuvenation ad are unveiled.
To view the first three ads, the mood video and see photos from the making of the ads, visit www.scottsdalecvb.com/ads.html.
October 6th, 2008 at 1:29 pm
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