Richly Sonoran Brand Campaign

Capture It Television Ad

New Meetings Ad

Go Beyond Convention™ North Scottsdale Boulders Resort sets the backdrop for this surreal meetings venue in the heart of the Sonoran desert. The imagery is designed to inspire meeting planners to seek out the truly unique destination amenities that only Scottsdale can offer. The meeting planner is the hero in this ad and conveys the same attributes that make Scottsdale an ideal location for meetings: Go Beyond Convention™ Accessible. Inspirational. Exceptional. The very things you strive to be for your organization are the very same things that make Scottsdale your perfect meetings destination.

Download the Press Release The press release gives all the specifics of the new campaign PDF Version

The Mood Video

Get in the Mood
Set against a contemporary, high-energy score, this video sets the tone for the Scottsdale CVB’s new Richly Sonoran luxury brand campaign. Vibrant photography, creative type treatments and subtle special effects combine to tell the story of each ad and showcase the rich, multi-layered nature of the Scottsdale experience.

The Leisure Ads

Capture It The background for this ad was photographed along the trail at Pinnacle Peak Park in North Scottsdale.	Follow your Desire The McDowell Sonoran Preserve, just north of Frank Lloyd Wright’s Taliesin West, was the setting for this ad.
Set the Mood This ad was shot at the infinity edge pool at Sanctuary on Camelback Mountain Resort and Spa looking southwest toward Camelback Mountain.	Love thy Game Hole #7 at The Boulders Golf Club in North Scottsdale was the location for this ad shoot.
Make your Splash This image was staged in studio using live cactus of the cereus species. The Sonoran Desert’s night-blooming cereus (or Queen of the Night) is known for its fragrant blooms.	Request Hi-Res Version To request a high res version of one of the ads, please email Rachel Pearson. She will reply promptly.

The Making of the Ads

The Backgrounds All background images for the ads were photographed in Scottsdale. Here, project photographer Kate Turning scouts Pinnacle Peak, the location for "Capture It."	The Studio Set After the Scottsdale location images were taken, models and other ad elements were photographed in studio to optimize lighting conditions.
Reviewing the Shots In studio, photographer Kate Turning and cowboy model John Cherland review test shots.	Our Cowgirl Model Brooke Taylor practices twirling a lasso in the studio. A small sample of dirt from the actual Pinnacle Peak location was used to match the dirt that formed the studio set.
Reviewing the Shots All elements of the ads were photographed digitally, which allowed for real-time review of composition and lighting.

Press Release

Download the Press Release The press release gives all the specifics of the new campaign PDF Version